How To Use Pinterest For Your Business

Pinterest is one of the newer social media platforms which has taken people and businesses by storm. Initially, you had to be invited by someone to be able to join Pinterest, but for the last few months, they have opened their sign up process to everyone. This has encouraged not only niche businesses, but a wide variety of businesses to sign up and start using Pinterest to promote themselves and take their social media strategy a little further.

Due to the very nature of Pinterest and the way it showcases its feed, it seems somewhat unnatural for a business with more conventional values, products or services to use this as a social engagement site. It’s only when you look closer and seriously start interacting on the site do you begin to observe various ways that can benefit your business. Yes, it’s still a strange social hangout, but with lots of play, understanding and some creativity you can utilize Pinterest to drive customers to where you want them and build quality relationships as you would with other social media sites.

As you may be aware, Pinterest’s demographics show that over 85% of the users are women and are actively searching to unveil new things, get free visual ideas through content and to be influenced and stimulated by everyday things they come across on the site. So, if you were planning to join the site and start populating your profile and pins (a Pinterest term which means pinning some content on a board for all to see) with bog-standard content of your company, you will not get the views nor the repins (a way of sharing other content) which is ideally what you want.

What is a Pin in Pinterest

On launch, Pinterest attracted a lot of people and businesses involved in fashion, retail, niche blogs, jewelry and the like, but as mentioned earlier, any business could use this social site with a bit of creativity and clever thinking. So, how to use Pinterest for your business? Say you owned a cleaning company for domestic and commercial clients… why not take a few great pictures of you or your staff cleaning the premises in a ‘spiderman’ or ‘superwoman’ outfit! Use your phone’s camera, edit the photo in PhotoToaster and pin it to one of your boards (a way of grouping similar content) on Pinterest. Now that will get some views and probably some repin onto other boards. Why? it’s creatively quirky, humorous and makes for an exciting image. Now compare that to a photo of someone in their company uniform hoovering a carpet.

Pinning to a board on Pinterest

One of Pinterest’s rules of etiquette is expressing who you are by being authentic. You can’t be any more authentic than by adding great content with a creative slant in order to deliver the best possible experience for the users and your business. Above all, deliver content that is informative, relevant and instructional as this will provide the best benefits for your followers and other users. For example, if you run an architectural company with projects in the pipeline then why not show ‘before’ pictures and some fantastic ‘after’ pictures to clearly showcase your skill and expertise. You can go one step further by documenting the entire scene for the full duration of the project and compile as individual pins, or create a collage and pin it as a single series picture document. Don’t forget to use the description boxes where you can write about the project, tips you may want to share or include links to other projects or back to your website. Descriptive text can also be entered when you repin giving you a lot more potential for referral traffic.

Remember, people and businesses who provide valuable content on a consistent basis with a creative slant will likely get the highest number of repinning’s which in turn will receive more views and thus increasing the amount of referral traffic. As you pin an image to Pinterest, there is a link back to the website that was originally used to pin this content, and so, every time the image is clicked it directs the viewers to where the original content may be. Now, this is how you really start to increase the level of traffic to your website. On your company website, create a page which creatively displays all the images you pin with any text or captions so that the viewer can relate to the visuals when they land on the page. That doesn’t mean you stop sharing content from other websites, continue to do so with a balanced mix of your products and services. It’s about the users, and the users love receiving and sharing good quality free content!

How to repin on Pinterest

Sharing of good quality content is an important form of engagement and by doing so, you will drive users to your profile who might want to reciprocate or simply want to take a look at who you are and the kind of content you are pinning. If you are a photographer and come across a beautiful image that you really like then go ahead and repin it to your board. If you’re an estate agent and happened to see a property with superb interior design qualities… pin it to your board. By creating fascinating boards with content repinned from others will naturally compel people to visit your boards and so, increasing traffic and encouraging sharing of your content. Pinterest thrives on repins and repins provide a source of traffic.