Here are some points you must incorporate in order to have a successful marketing video
The main thing not to forget is to ensure that any video that you have, whether it be on YouTube, Vimeo or your own website is to have clear branding. The name of your business, its URL info and any other information that will get a potential client to get in touch with you easily. Don’t get lost in the visuals and ignore putting the real message across.
Know what it is that you are saying. Is your video to educate the public or are you instructing them to do something. Do you want to raise awareness? If you understand how you want to explain and inform others about your business then it is vital that you keep this uniform in all the marketing that you do as it will also filter through to the comments area as well. Think of the tone and manner in which you portray yourself.
It is always a good thing to tell it as it is. Do you have a story to tell that you have experienced? If you share something and appear friendly online, then this will attract people to you. Interact and engage with your clients. Evoke emotion in your video so that they can connect on a certain level with you and your business. After all, successful business relationships are based on how good a rapport is with the ones you are dealing with.
It’s all well and good to show moving graphics and footage, but what is it that you want your viewers to do next after they have seen your video? You can’t just show a video and give them your contact details and hope for the best. Activate them in some way. Give them something to do at the end of your video. For example, direct them to a link of your website. Let them apply for a demo or fill out a free consultation form so that you can call them back and talk further about how you can help them through your services.
There are billions of videos online. Some are not informative but just for fun, yet a majority of them have a purpose and are trying to direct traffic towards their business. You must freshen up your video marketing in order to stay on top. Add a little humor, make it fun. Keep it interactive in some way so that your viewers don’t get distracted or bored. You are trying to invite them into your arena. Making a video and not following it up with new material will only make your video blend in and be lost among the others.
Pinterest is one of the newer social media platforms which has taken people and businesses by storm. Initially, you had to be invited by someone to be able to join Pinterest, but for the last few months, they have opened their sign up process to everyone. This has encouraged not only niche businesses, but a wide variety of businesses to sign up and start using Pinterest to promote themselves and take their social media strategy a little further.
Due to the very nature of Pinterest and the way it showcases its feed, it seems somewhat unnatural for a business with more conventional values, products or services to use this as a social engagement site. It’s only when you look closer and seriously start interacting on the site do you begin to observe various ways that can benefit your business. Yes, it’s still a strange social hangout, but with lots of play, understanding and some creativity you can utilize Pinterest to drive customers to where you want them and build quality relationships as you would with other social media sites.
As you may be aware, Pinterest’s demographics show that over 85% of the users are women and are actively searching to unveil new things, get free visual ideas through content and to be influenced and stimulated by everyday things they come across on the site. So, if you were planning to join the site and start populating your profile and pins (a Pinterest term which means pinning some content on a board for all to see) with bog-standard content of your company, you will not get the views nor the repins (a way of sharing other content) which is ideally what you want.
What is a Pin in Pinterest
On launch, Pinterest attracted a lot of people and businesses involved in fashion, retail, niche blogs, jewelry and the like, but as mentioned earlier, any business could use this social site with a bit of creativity and clever thinking. So, how to use Pinterest for your business? Say you owned a cleaning company for domestic and commercial clients… why not take a few great pictures of you or your staff cleaning the premises in a ‘spiderman’ or ‘superwoman’ outfit! Use your phone’s camera, edit the photo in PhotoToaster and pin it to one of your boards (a way of grouping similar content) on Pinterest. Now that will get some views and probably some repin onto other boards. Why? it’s creatively quirky, humorous and makes for an exciting image. Now compare that to a photo of someone in their company uniform hoovering a carpet.
Pinning to a board on Pinterest
One of Pinterest’s rules of etiquette is expressing who you are by being authentic. You can’t be any more authentic than by adding great content with a creative slant in order to deliver the best possible experience for the users and your business. Above all, deliver content that is informative, relevant and instructional as this will provide the best benefits for your followers and other users. For example, if you run an architectural company with projects in the pipeline then why not show ‘before’ pictures and some fantastic ‘after’ pictures to clearly showcase your skill and expertise. You can go one step further by documenting the entire scene for the full duration of the project and compile as individual pins, or create a collage and pin it as a single series picture document. Don’t forget to use the description boxes where you can write about the project, tips you may want to share or include links to other projects or back to your website. Descriptive text can also be entered when you repin giving you a lot more potential for referral traffic.
Remember, people and businesses who provide valuable content on a consistent basis with a creative slant will likely get the highest number of repinning’s which in turn will receive more views and thus increasing the amount of referral traffic. As you pin an image to Pinterest, there is a link back to the website that was originally used to pin this content, and so, every time the image is clicked it directs the viewers to where the original content may be. Now, this is how you really start to increase the level of traffic to your website. On your company website, create a page which creatively displays all the images you pin with any text or captions so that the viewer can relate to the visuals when they land on the page. That doesn’t mean you stop sharing content from other websites, continue to do so with a balanced mix of your products and services. It’s about the users, and the users love receiving and sharing good quality free content!
How to repin on Pinterest
Sharing of good quality content is an important form of engagement and by doing so, you will drive users to your profile who might want to reciprocate or simply want to take a look at who you are and the kind of content you are pinning. If you are a photographer and come across a beautiful image that you really like then go ahead and repin it to your board. If you’re an estate agent and happened to see a property with superb interior design qualities… pin it to your board. By creating fascinating boards with content repinned from others will naturally compel people to visit your boards and so, increasing traffic and encouraging sharing of your content. Pinterest thrives on repins and repins provide a source of traffic.
While a new Internet marketing agency can put a fresh spin on your marketing efforts, a few years of experience in the industry is an important factor to consider. Internet marketing trends change regularly, and an experienced company is going to know how to track and implement these changes to continue bringing their customers success. Look for a company who stays current with web-based marketing strategies and has the experience to prove that they can do so effectively over several years.
Flexibility In An Internet Marketing Agency Is Essential
Marketing online is something that requires flexibility. You need a company that can meet with you around your schedule. After all, as a business owner, your first priority is not managing your online marketing campaign, but rather tending to your business and meeting the needs of your customers. The best Internet marketing agency will utilize technology to make meetings convenient for you.
Similarly, look for a company that is willing to work with you remotely. While face-to-face meetings are helpful when possible, you do not want to limit yourself to only those agencies in your geographic location. Through video chat and similar technologies, you can use the best agency, even if you cannot visit them in person.
The Payment Question
Ultimately, you want an Internet marketing agency that is going to do the best job marketing your business, but also at a price you can afford. While most businesses find that those offering rock-bottom prices are not offering the best quality, you do not necessarily need to pay through the roof for these services either. Choose an agency that offers a fair price for a large selection of services.
Education to Clients
In many ways, online marketing seems like a big secret to those who are not well versed in the process. Terms like SEO, affiliate marketing, website analytics, and SEM all begin to run together and add confusion to the mix. The best Internet marketing agency is not only going handle these important tasks for you but also take the time to help you understand what is happening. While you do not have the time or desire to take over these processes, you do need to know what the terms mean as you proceed with your online marketing plan. The more you understand, the more comfortable you will be that the agency is doing what you hired it to do.
Optimizing your website and marketing your company online is not a one-time event. This is an ongoing process that requires monitoring and analytics to ensure that the tactics are working. When Google and the other search engines make a change, your online marketing efforts must also change. You want to hire an Internet marketing firm that is going to provide ongoing services, so you can maintain your marketing success no matter what the industry is doing.
Partnering with an Internet marketing agency is vital to your success in the online world, but you need to make sure that you choose the right one. By looking for these traits, you will find an online marketing partner to help your business truly succeed.